Why Some Businesses Get Recommended and Others Don’t
Have you ever wondered why AI platforms like ChatGPT mention certain businesses but not yours? Many people think they need a complicated “AI SEO” strategy, but the reality is much simpler. Getting recommended by AI is a lot like getting found on Google—it’s mostly about being visible and credible online.
How AI Decides What to Recommend
There are two main reasons AI might mention your business:
- Information about your business already exists in the AI’s training data, collected from websites.
- The AI performs real-time searches across the web to find relevant content.
In both cases, the key factor is your online presence and the credibility of your content.
SEO Remains the Key to Being Recommended
Some people think traditional SEO is outdated, but if you want AI to recommend your business, SEO is still the foundation. When your business is mentioned in articles, blogs, or other reputable websites, AI is more likely to reference it. Traffic coming from AI searches is growing, and these users tend to trust the recommendations and convert at higher rates.
Brand Positioning and How AI Recognizes You
It’s not just about appearing online—it’s about appearing the right way. If you’re still using old brand positioning while search trends are shifting toward phrases like “AI recommended,” you might be missing out. You don’t need to change your product, but the way you talk about it can make AI understand it better and recommend it more effectively.
Action Plan to Get AI Recommendations
If you want AI to mention your business, follow these steps:
- Keep it simple: You don’t need secret tricks or complex workflows.
- Create valuable content: Provide useful information that directly answers customer questions.
- Build credibility: Get mentioned on reputable sites and earn high-quality backlinks.
- Leverage traditional SEO: Established SEO strategies still work and help AI recognize your business.
Conclusion
Getting recommended by AI isn’t rocket science. It’s about being present in the right places, communicating clearly, and providing real value. High-quality content combined with credibility will make AI remember your business. Now is the perfect time to optimize your SEO strategy—not just for Google, but also for AI recommendations.
